adidas Originals NFT wearables collection aims to strengthen a “community-based, member-first, open metaverse strategy.”
adidas, one of the biggest German clothing brands that manufacture and sells sportswear, has launched its first non-fungible token (NFT) wearables collection called “Virtual Gear.”
According to the announcement shared on November 16th, upon the launch of “Virtual Gear,” adidas aims to boost “adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy.”
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The collection is available from November 16th “across relevant NFT marketplaces.”
The “Virtual Gear” wearables collection contains 16 custom pieces. It is worth noting that “Virtual Gear” is a part of adidas’ partnership with Bored Ape Yacht Club, Mutant Ape Yacht Club, and Inhabitants. The owners of the latter-mentioned NFTs will be able to dress up their avatars with pieces from the wearable NFT collection using the PFP dressing tool.
Moreover, in the announcement, adidas /// studio (Three Stripes Studio) Vice President (VP) Erika Wykes-Sneyd, highlighted:
Every capsule holder has a choice at launch – burn and express their virtual identity with adidas’ first Virtual Gear collection, or list and allow others to join this community.
In a nutshell, the owners of the adidas Originals: Capsule NFT Collection, launched in May 2022, can choose to “burn” their held Capsule NFT and receive a randomly generated “Virtual Gear” NFT wearable.
When talking about the release of adidas “Virtual Gear” NFTs, adidas Originals Senior Vice President of Creative Direction, Nic Galway, noted:
Creatively, we’re extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.
In other news, Nike has recently announced that it is planning to launch its Web3 platform, dubbed .SWOOSH, in 2023. The Web3 platform is set to allow users to trade, buy or sell digital Nike products, such as jerseys or virtual shoes.